Since it first gained popularity over a decade ago, people have been waiting for the glamping bubble to burst. For something that was supposed to be so fragile, it has come through a pandemic and a recession looking more robust than ever. The market is expanding rapidly, but also morphing in line with other influences. It has fused with the wellness industry and found itself perfectly positioned for the new world of social media driven travel.
With these changes has come greater demand from guests for value, an emphasis on flexibility and the undeniable importance of creating and maintaining an engaged, trusting audience.
An in-depth look at the current state of the industry, confident forecasts of its growth and a possible renaming of glamping altogether, as the concept cements its position in the mainstream.
The rise of Gen Z, social media’s transition from review platform to research tool and the continuing importance of the personal touch in an age of technology.
Nightly rates take focus from length of stay, the questionable longevity of the group booking phenomenon and the importance of going either high or low, but never in the middle.
Ireland and the north of England show signs of catching up to the industry’s southern frontrunners, new regulations might make the competition less numerous but more fierce.
Quality, comfort and solid walls take an even tighter grip on the market and a refresh can be beneficial, but bespoke design and flair are where the real opportunity lies.
The wellness industry and glamping spaces as perfect partners and how the increased expectations of spa seekers affect every consideration for building and marketing spaces.
Consumer awareness grows, travel’s response to the climate crisis, transparency in reporting and the importance of giving guests easy environmental choices.
We're majority employee owned, which means we all get a say in how the business is run.
Our Charitable Trust uses 24% ownership of the company to support environmental causes
We're committing to raise £50,000 by 2027 to help protect nature in our national parks.
