Our Q1 campaign 'The Wild 100' was a celebration of all the amazing experiences you can have as part of a Canopy & Stars stay. It was our most successful campaign to date for page views and bookings. Compared to the previous year, campaign page views were up by 14% and users increased by 51%. This resulted in an extra 6% place page views across the collection. In addition to this, we received over 79,000 entries for our three-holiday giveaway which resulted in 9,486 new newsletter subscribers.

In Summer 2024, we launched season two of our mini-documentary series, Wild Weekends. This series highlighted stays at four unique locations from the Canopy & Stars collection and featured renowned thought leaders. Among them were bird enthusiast Outside with Lira (76k followers), vegan chef Gaz Oakley (1.4m followers), outdoor hiker Athena Mellor (31k followers), and Julius Roberts (1m followers). The series received over 290k views across all our channels, reached an audience of up to 3 million, and delivered an impressive average page uplift of more than 50% for each featured location.

Our podcast made it's return for a fourth series, inspiring people to connect with nature through a wide range of unique perspectives. We had over 141k podcast listens (552k listens to date), were nominated in the Entertainment Category in the British Podcast Awards alongside leading podcasts Miss Me? and The Guilty Feminist, and have been recommended in The Times and The Guardian.

In 2024, we launched a partnership with UK-based clothing brand Passenger, transforming their refurbished American school bus into a unique pop-up accommodation experience. Hosted at the picturesque Hinterlandes site in the Lake District from September to November, the collaboration was designed to create a memorable guest experience, whilst enhancing brand visibility for both brands. The partnership kicked off with a competition, introducing both brands to new audiences and generating strong engagement. This initiative also recieved valuable media attention, including coverage in The i-Paper. We’re exploring further opportunities to collaborate with Passenger in 2025.